It is the bread almost every day:

Can you reward a blogger to write about a topic?
if so, what value will this information?
What credibility for the reader deserves the post?
What role does this blogger ethics (if any)?

In my opinion, all these debates are meat post (like this ), But it's good to talk about it. And it's a good sign that the blogosphere is concerned about these important issues. But the reality, in effective terms, is that however much we talk and write, be the free will of the blogger or not to accept sponsorship. As it should be! Within a maximum of freedom, such as the Internet (for good and what bad), I think the decision has to prevail, common sense individual and personal to each of us. That is, whether a blogger should or should not accept sponsorship is not (or should be) in the hands of anyone but the blogger himself, and he decides whether and in what way. In the network, there is a good sampling of sponsored posts, some more abrupt, false, fair and transparent than others.

What is truth, and analyzing the nature of advertising and sponsorship in fact, its existence lies in encouraging the communication of information, taking control from the advertiser / sponsor. From public relations (traditional or 2.0), we know that before the power imbalances between sender and receiver can be sparks. To which verticalized somewhat the structure of communication flow towards one side, the other could suffer the consequences, even from their peers, they will not look favorably on such a show of force ($).

Everyone must choose their own path, and his audience approve or not their decisions. Once again, the people have the right.

Of course, all this and much more, we will discuss in the next Cava & Twitts March.

(and this post is not sponsored )