It’s known that scorning a consumer (or a brand enthusiast) may terrible damage the continuously (and expensive) building of your brand. Even Apple does! I don’t understand how a model corporate like Apple falls into these kinds of critical PR mistakes.
Some company bases are product innovation, extreme and usable design, fresh and open minded, “different thinking”, etc. and great customers care. But, this last one might change if it continue sending a little bit despot mails replying client issues.
Apple has to know that the biggest active that it has is the brand perception that causes devotion from their buyers and fans. If its PR department undermines it, Apple credibility and that “magic it has” might go down.
Francesc Grau
Obrero de la comunicación 💬 CEO de Chatforce.tech 💡 y autor 📚 de libros, artículos y este humilde blog
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