What’s happening inside your company…?

Publicado por Francesc Grau el abril 10, 2008 en Activity, Business


Beyond the real reason this person is angry, there’s this capacity to export this kind of moments to the world. An anger may be daily, but its upload to internet, isn’t.

This kind of intimate moments of current life in companies, have to be very controlled not to convert your business to a BigBrother show open to everybody!

This scene has had more than 30.000 views, and belongs to a phone store in Astoria Queens on Steinway St. of NY.

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Francesc Grau

Obrero de la comunicación ? CEO de Chatprise ? y autor ? de libros, artículos y este humilde blog

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Snubbing a customer

Publicado por Francesc Grau el abril 2, 2008 en Activity, Business, Customers

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It’s known that scorning a consumer (or a brand enthusiast) may terrible damage the continuously (and expensive) building of your brand. Even Apple does! I don’t understand how a model corporate like Apple falls into these kinds of critical PR mistakes.


Some company bases are product innovation, extreme and usable design, fresh and open minded, “different thinking”, etc. and great customers care. But, this last one might change if it continue sending a little bit despot mails replying client issues.

 

Apple has to know that the biggest active that it has is the brand perception that causes devotion from their buyers and fans. If its PR department undermines it, Apple credibility and that “magic it has” might go down.


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Francesc Grau

Obrero de la comunicación ? CEO de Chatprise ? y autor ? de libros, artículos y este humilde blog

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Un ejemplo de lo que Internet puede “hacernos ver”

Publicado por Francesc Grau el marzo 13, 2008 en Activity, Business, New media

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Este apunte es una de esas muestras en que te das cuenta del potencial de denuncia que tiene la red y sus herramientas que habitan en ella.

Es importante que las organizaciones conozcan este poder para prever por dónde pueden llegar sus online issues, y de qué manera afectará su reputación.

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Francesc Grau

Obrero de la comunicación ? CEO de Chatprise ? y autor ? de libros, artículos y este humilde blog

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Identifying impulsive twitts

Publicado por Francesc Grau el marzo 6, 2008 en Business, Employees, Internet, New media

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Twitter is a quick communication phenomenon. People from their workplace, Blackberry or mobile phone can publish comments about a moment. What are they doing, thinking or comment anything about their own. One of recurring topics is work. But, be careful with this impulsive communication tool! People can make public all they want without any supervision, everything they want, or have in their head at that moment.

An irritated employee can twitt his last discussion with his manager, and share with ALL INTERNET. But…, what happen if you know where the guy works? or you are his boss? (because you know him, or you see his working company in the contact info of one of his personal net spaces: blog, MySpace or Photoblog).

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Francesc Grau

Obrero de la comunicación ? CEO de Chatprise ? y autor ? de libros, artículos y este humilde blog

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